In the mix: Bedford Hire branding

In a recent blog I posted images of the Shiremoor Pharmacy brand in place in the newly opened premises.  It must be over 2years now, but Michael Bedford from BedfordHire sent over examples of the brand design for them on his vehicles.  I had not published them before so here they are.


I had an open brief to design the brand.  Led by the text, I wanted to include a graphic element into the brand, to perhaps include the URL and possibly insert sub text to apply to other parts of the service (mixer hire, liquid screen etc).

Bedford Hire

The graphic evolved into the circular  design of a ‘mixer’ with cornered triangles composes to give a sense of rotation.

Bedford Hire provide mixer hire and liquid screed pump hire services in the Cambridge area.

Michael has commissioned another site for self-catering accommodation, which I hope to announce shortly.

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