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	<title>Fullscope Design</title>
	<link>http://www.fullscope.co.uk</link>
	<description>Web design &#38; design for print services</description>
	<lastBuildDate>Mon, 01 Mar 2010 14:24:00 +0000</lastBuildDate>
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		<title>Website Content: Don&#8217;t assume people read what you write</title>
		<description><![CDATA[I&#8217;ve been meaning to write a quick blog post about email newsletters and website content.  The danger in crafting website content be it on pages, email newsletters and blog posts is simply assuming people will read it. 
In 1997, Jakob Neilson was writing on his UseIT.com site saying quite simply, that people don&#8217;t read webpages.  He has since said that [...]]]></description>
		<link>http://www.fullscope.co.uk/2010/02/website-content-dont-assume-people-read-what-you-write/</link>
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		<title>2010 &#8211; carrying on from 2009(!)</title>
		<description><![CDATA[With the UK facing a decent freeze at the start of 2010, Fullscope and Surveylab both have a busy January and February planned.  I had a number of clients contact me in December expressing an interest in updating and reviewing their websites.  This prompted me to make a couple of posts and I&#8217;ve more drafted [...]]]></description>
		<link>http://www.fullscope.co.uk/2010/01/2010/</link>
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		<title>Moore Adamson Craig Website published</title>
		<description><![CDATA[The Moore Adamson Craig (MAC) website was launched in January 2010.    MAC are a partnership based in the UK of four experts in user engagement and public involvement.   The website was relaunched in Wordpress fr0m an older site designed using PHP, and incorporates the Public Involvement blog that was on separate domain.

Visit the new Moore [...]]]></description>
		<link>http://www.fullscope.co.uk/2010/01/moore-adamson-craig-website-published/</link>
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		<title>Refresh your website: Updating with &#8216;quick hits&#8217; for Google results and traffic</title>
		<description><![CDATA[In these recent weeks running up to Christmas, I have had a number of clients contacting me asking about updating their website.  Paid adverts in publications and listing magazines are proving just too expensive, whereas the steady contacts from the website are proving that the investment in the website was good decision.
I am expecting more [...]]]></description>
		<link>http://www.fullscope.co.uk/2009/12/refresh-your-website-updating-with-quick-hits-for-google-results-and-traffic/</link>
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		<title>The Confidential Chemist Brand</title>
		<description><![CDATA[The Confidential Chemist brand has been finalised.  The logo is part one of a new project to launch a service providing&#8230; well discreet healthcare services online.  A fully licensed service, the website is planned to launch in the first quarter of 2010 using the Business Catalyst software to manage the whole site, ecommerce functionality and [...]]]></description>
		<link>http://www.fullscope.co.uk/2009/12/the-confidential-chemist-brand/</link>
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		<title>Getting another opinion before you print!</title>
		<description><![CDATA[It is great to have an an idea&#8230; and then be able to get it down on paper, on the PC or on a website.  You think to yourself, &#8220;it works, it says what I want&#8230; job done&#8221;.
A word of caution though &#8211; always try to get a second opinion.  Being blinded somewhat by your [...]]]></description>
		<link>http://www.fullscope.co.uk/2009/12/getting-another-opinion-before-you-print/</link>
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		<title>Seasons Greetings 2009</title>
		<description><![CDATA[
Well, its been a very busy year!
I think a few weeks in July were fairly quiet and even had a chance to breathe&#8230; Since then its been client deadlines, moving back up to London, looking after existing clients and managing new projects for both Fullscope and Survey.  Busy busy.
New webites are booked and hoping to [...]]]></description>
		<link>http://www.fullscope.co.uk/2009/12/seasons-greetings-2009/</link>
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		<title>A website is not a &#8220;magic wand&#8221; for business</title>
		<description><![CDATA[Having a website does not equal traffic, it does not mean more enquiries and it does not mean more business!
Its a popular misconception, likely to be held by those new or not experienced on the Internet, that by simply having a website you will have lots of visitors and instantly be topping the Google search [...]]]></description>
		<link>http://www.fullscope.co.uk/2009/11/a-website-is-not-a-magic-wand-for-business/</link>
			</item>
	<item>
		<title>Tips for writing a blog post</title>
		<description><![CDATA[A number of my clients have moved to Wordpress in the past year in order to have some editorial control over their websites.  Wordpress has many benefits, put aside the &#8216;bells and whistles&#8217; offered by plugins, it not only frees my support time but allows clients to have a &#8216;voice&#8217; through publishing posts and [...]]]></description>
		<link>http://www.fullscope.co.uk/2009/11/tips-for-writing-a-blog-post/</link>
			</item>
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		<title>New Malden or Motspur&#8230;?</title>
		<description><![CDATA[Ok so its not London but &#8216;north Surrey&#8217;.  But splitting details aside, from moving back up to London in early November, its been all go for Fullscope&#8230; Surveylab&#8230; and of course having the dust settle in new home and work set up.
Its all there now and a bit of pre-planning and I was able to [...]]]></description>
		<link>http://www.fullscope.co.uk/2009/11/new-malden-or-motspur/</link>
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