It is great to have an an idea… and then be able to get it down on paper, on the PC or on a website. You think to yourself, “it works, it says what I want… job done”.
A word of caution though – always try to get a second opinion. Being blinded somewhat by your good idea, you might miss something important.
Mathieu is a client who is an osteopath in Ealing and Uxbridge . Their 2008 brochure, featured on the left here, was designed by them in-house. However, without the benefit of another point of view, the result was a nice picture of a happy man standing on a rather large phallic outcrop of rock.
So, the ideas of freedom and relief certainly shine through, but those with a more devious sense of humour, will see something else other than what Mathieu & co had in mind.
Some great advertisments found on OneExtraPixel.com (via Smashing Magazine) – definitely worth a visit.
